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JAA unveils new logo, image
May 16th, 2012
Following a collaborative effort among JAA members and staff, and consultation with experts in the field of Heraldry, the Board of Directors has approved a new logo for the Judge Advocates Association. Embracing the complementary professional cultures found within military service and the law, the JAA organization has grown steadily since its inception in 1943 in both membership and influence. As the voice of the uniformed legal community, the JAA has attained prominence within national legal organizations and forged key relationships with fellow professional military officer associations. More than ever, the JAA counts as its most treasured asset the active duty, reserve component, and retired judge advocates and the rich diversity of Service traditions among uniformed attorneys.
The new logo communicates the essence of the military legal community and the shared values of the greater military bar association by incorporating representative elements from the five Service JAG Corps. The JAA is foremost composed of judge advocates who figure more prominently than the nature of the association itself.
To reflect this new mindset, and in keeping with the art of incremental change in law, the hallmark "JAA" remains intact with only slight changes to the font to signify this new organizational identity and the forward-leaning posture of the JAA in being the vanguard of influence and advocacy.
- The new cluster bearing laurel, stars and the National Ensign now following the familiar JAA logo reflects the composition of the JAA and collective ethos of Judge Advocates.
- The five stars forming a pentagon represent the core constituencies of JAA members: the U.S. Army, U.S. Marine Corps, U.S. Navy, U.S. Air Force, and the U.S. Coast Guard.
- The National Ensign ensconced within the pentagon waves proudly evincing strength and unrestrained liberty in safeguarding the role of law to support our national security.
- The laurel/oak leaf wreaths – traditional military symbols used in several services’ JAG corps insignia – bordering the stars and National Ensign represent peace and triumph of military law in preserving the rule of law and peace through military force.
- The "1943" providing a cornerstone for the cluster commemorates the establishment of the JAA and provides a foundation against which to measure the past and future activities and direction of the JAA as a military bar association.